We worked on the relaunch and rebranding of Most Wanted Global - an artist management, booking & brand development agency for international electronic music artists.
The relaunch of MWG is built on a simple premise: returning to the core. In a scene where electronic music has often become about metrics, algorithms, and superficial noise, Most Wanted goes back to its original essence — putting music and the artist at the center of everything.
The claim “returning to the core” encapsulates that idea: going back to the starting point, the core, to the place where everything begins and makes sense.
When we say “global,” we don’t just refer to reach — we refer to the form itself.
The world is circular, and so is music: a constant cycle in motion, one that bends, blends, evolves, and always returns to its center.
The circle becomes the structural symbol of the new visual system — a living, rotating form representing the universe of artists, genres, and sounds that orbit around a shared core that is Most Wanted.
We took the circular shape as our foundation, but with subtle interventions: the angles from the counterforms of the letters “M” and “W” are used to create these interventions
The circle and the triangular forms function as modular elements that adapt to different contexts, artists, and musical genres, and creates the visual system.
